- Individuality / Self-Expression: Many trends allow customisation or mixing/matching so people can express their identity.
- Value + Affordability: Gen Z often wants trendy pieces that don’t cost a fortune — imitation jewellery, demi-fine, etc. The Economic Times+1
- Social / Digital Influence: Trends are spreading via TikTok, Instagram; seeing influencers wearing stacked chains, layers, etc., pushes demand. Accio+1
- Sustainability & Ethical Awareness: Not just style, but how things are made matters. People want to feel good about what they wear.